Q: What is "Viral" all about?
A: "Viral" is about the intricacies of love and lust. For eight years, I've tackled all sorts of love in my albums but it is only this time that I chose to delve into the rather unspoken aspects of it. It will be hypocritical for most to claim that love, in the conventional sense, has absolutely nothing to do with lust. In "Viral", I've tried to untie that knot which keeps these hidden aspects a tangle.
Q: What is the inspiration behind this album?
A: Many times, I have found myself in some room - cold and lonely, no matter how many warm bodies I've tried to tap through. And in one of those moments, I wished I could somehow capture what I was feeling at the time. For the sake of those who are about to go through what I went through. For the sake of those who are curious. For those who just want to know what it is to sleep around and spread yourself thin over so many partners...
Q: What is the reason for the title?
A: Well, "Viral" is a word which has many layers imposed onto it. But mostly, it is about something contagious. Something which cunningly resists cure. From what I've learned, casual sex has that nature. You get hurt at first. Then, to feel better, you sleep around, possibly causing emotional pain to your partners when they learned that you were just using them for sex. And it goes on in a vicious chain reaction.
Q: How does this album sound?
A: This album is not as musically cohesive as "Electric Dreams" or "Head in the Clouds" although I did my best to make transitions seem seamless. There are actually two genres in here. It is electro rock through and through. Although it begins with more of the rock and it ends with more of the electro. This spectrum is essential to the plot of the album though, so I want my listeners to be aware that this was a deliberate act.
Q: How does it compare with your other albums?
A: I suppose it falls somewhere in between the synths of "Drifter" and the glam rock of "Platinum Soul". It is on a class of its own, to be honest. Thematically, I haven't made an album like this. It's not so downtrodden and melancholic, but it's not so carefree either. It is just... real. It has attitude. And it is meaningful, even if the sexual theme might turn away my more conservative listeners. Trust me. I did not use a sexual theme just for its "tabloidal" effect. There is much more to this and by the end of the album, if you're listening carefully, you would have known what I wanted you to know. And you won't forget that. Ever.
Q: What response do you expect from this album?
A: To be frank, I am not expecting as great a response as I received from "Revelations", "Icarus", or even "Electric Dreams." The theme (which is rather advanced) may be lost upon my younger listeners. And this is no hit factory like "Revelations" or "Electric Dreams" were. The catchy songs may be few and far between but they are there. For "Viral", the message is more important than how catchy it sounds. There are only so many analogies I can use with the title, and catchiness may not be one of those.
Q: Any last messages to those who are thinking of downloading this album?
A: As with my other recent compilations, this is an experience. I'll take you to those damp, dark city alleys. I'll take you to those red-lit motel rooms. I'll take you there and you'll learn what that is like. You'll feel what that is like. Come on. Try.
You can now download "Viral" HERE.
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